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En estos tiempos de hipercomunicación bastaría la invitación de enviar a un amigo cualquiera de los textos que consideres interesantes algo redundante: demasiada comunicación, demasiados textos y , en general, demasiado de todo.
Es posible que estemos de acuerdo... pero cuando encuentras algo interesante en cualquier sitio, la red, la calle, tu casa, o un lugar escondido y remoto, compartirlo no sólo es un acto (acción, hecho) de amistad o altruismo, también es una manera de ahorrar tiempo a los demás (y de que te lo ahorren a ti (si eres afortunado) a costa del tiempo que tu has podido derrochar (emplear) y el gustazo de mostrar que estuviste ahí (o donde fuera ) un poco antes (el tiempo ya no es más el que era).
Comparte con tus conocidos aquello que encuentras, es evolución.
A Grand Unified Theory of YouTube and MySpace
07-06-06 Suggested by: Jack of all Trades 

 


by Paul Boutin
Point-and-click sites that don't tell you what to do.



I was skeptical when I heard how huge video-sharing hub YouTube and social-networking hotspot MySpace have become. YouTube claims 40 million plays a day, up from 35 million just a week ago. The Washington Post recently reported that MySpace pulls more monthly visitors than Amazon and is closing in on AOL and eBay. Both sites are vague about their traffic details, though, so I ran them through Alexa, the traffic report generator favored by techies who don't trust press releases. I nearly fell out of my chair. On Alexa's charts, MySpace is an order of magnitude bigger than Friendster.

YouTube will pass CNN any day now. Both YouTube and MySpace fit the textbook definition of Web 2.0, that hypothetical next-generation Internet where people contribute as easily as they consume. Even self-described late adopters like New York's Kurt Andersen recognize that that by letting everyone contribute, these sites have reached a critical mass where "a real network effect has kicked in." But the focus on the collaborative nature of these sites has been nagging at me. Sites like Friendster and Blogger that promote sharing and friend-making have been around for years with nowhere near the mainstream success. I've got a different theory. YouTube and MySpace are runaway hits because they combine two attributes rarely found together in tech products. They're easy to use, and they don't tell you what to do.

There are two design requirements for technology meant for the masses. First, you need to automate all the techie parts so people can just press Play. To watch television online, I shouldn't have to install extra video software, figure out my bandwidth setting (100K? 300K?), and sign up for an account with the player's maker. Second, Web moguls shouldn't presume to foresee what 100 million people will want to do with their site. I'm one of many who stopped using Google's Orkut social network because its hardwired page designs made everyone look like they were there to find a date and/or a job.

The guys behind YouTube hit the sweet spot. Most important, they made it head-slappingly easy to publish and play video clips by handling the tricky parts automatically. Given up on BitTorrent because it feels like launching a mission to Mars? If you've sent an e-mail attachment, you've got the tech skills to publish on YouTube.

To post your own video, sign up for a free account and go to the Upload page. Select your file, click the Upload Video button, and you're done! YouTube's servers convert your vid to a standardized format, but you don't need to know what that format is. If you send the URL to your aunt, it'll play in her browser without spraying the screen with pop-ups and errors.

You don't have to upload video to use YouTube. If you just like to watch, it's even easier. There's no software to install, no settings to muck with. The video auto-plays as soon as you load the page, without launching more windows—why can't CNN do that?

Three months ago, I predicted Google Video would become the hottest thing on the Net. I was wrong, and I think Google has failed to take off for the simple reason that it's more annoying to use than YouTube.

To begin with, you have to install Google's special uploading application. When I tried to upload the same clips I'd posted to YouTube, Google's app wouldn't let me. I combed through the FAQ and found this: "While we also support other digital formats such as QuickTime, Windows Media, and RealVideo … submitting your files in these formats may significantly delay us from using them on Google Video." Come on, guys. Whatever happened to "I'm Feeling Lucky?"

Google Video lets you google videos (of course) by their titles and a brief description of each. Each page links to other matches. That's OK, but predictable. YouTube lets posters tag each clip themselves. For example, I tagged this clip of my 12 seconds on Good Morning America with "boutin wired slate gma." Whenever you play a YouTube clip, the page shows a half-dozen potential matches. A tag like "slate" could mean all sorts of things, so each page mixes perfect matches with what-the-huh results. A documentary on Scientology links to a South Park episode, which links to comedian Pablo Francisco. A few clicks later I'm watching some merry prankster get an unexpected smackdown. In Web 2.0-speak, this is a "folksonomy." In English, it means YouTube is a mix of every video genre imaginable.

Judging by the number of South Park episodes and music videos available for viewing, it's fair to say that YouTube's warnings not to post copyrighted material aren't much of a deterrent. The site removes porn much more aggressively than they do copyright violations. That makes a lot of sense: There are more than enough places to browse for porn online, but the presence of easily downloadable mainstream fare among YouTube's home movies is a huge draw. I hope the site's budding deals with Hollywood work out and the networks don't launch their own sites. If they do, it's a sure bet they won't be user-friendly. Just look at CNN's recent redesign, which just now threw a giant "PLUGIN WARNING!" onto my screen.

When trying to rope in the movie and TV studios, YouTube should point to MySpace, where A-listers like Eminem peddle their wares alongside unsigned bands and lip syncers. MySpace makes it easy for musicians, kids, and grandparents to post their own pages by removing the technical hurdles. I created a profile page in three minutes, complete with an auto-play jingle. I'd planned to upload an MP3 of a band I used to play in, until I found they already have their own MySpace page. Clicking "Add" instantly copied the song from their page onto mine. Another one-click tool imported my Gmail and Hotmail address books so I could mass-invite everyone to join me.

MySpace isn't that much easier to use than Friendster, or than other shared-user-content sites like Flickr (photo sharing), del.icio.us (bookmarks), or Digg (tech news). But it mixes multiple publishing models—blogs, photos, music, videos, friend networks—into one personal space. Most important, it doesn't presume to know what your goals are. The site's management ditched their early focus as a home for musicians when they realized Margaret Cho and my crazy friend Kenny wanted spaces of their own. Next, MySpace may let marketers set up profiles for brands. That's a great idea—the same people who'll bitch about Snickers having a page will add Wikipedia as their friend.

I think MySpace's popularity has to do with its puppylike accessibility. A typical page looks like something a Web-enthralled high schooler might have put up in 1996, but with more pics and a soundtrack. I agree with design guru Jesse James Garrett, who says the site's untrained layout sends a "we're just like you" message to newcomers. That encourages them to experiment with content genres the site's designers didn't build into templates. If tech builders want to hand the controls over to their users, shouldn't they presume they haven't thought of everything? Apple's iWeb publishing system is easy to use and way more attractive than MySpace, but we'd have gotten old waiting for Apple to invent a Lip Sync Video template.

The secret to success is to make everything one-button easy, then get out of the way. If you think collaborative architecture matters more, click the charts: The same Alexa plots that show MySpace and YouTube obliterating top sites reveal that Flickr, Digg and del.icio.us have plateaued with audiences barely bigger than Slate's. Photos, news, and other people's bookmarks just aren't as interesting as bootleg TV and checking out the hotties. The easier it gets to use, the less geeky the Net becomes, and the more it starts to look like real life.

*
Sam Anderson explained how YouTube has revived the neglected art of lip-syncing. Paul Boutin is a Silicon Valley-based writer who also contributes to Business Week, Wired, and Engadget.










Publicado originalmente en www.slate.com

   
 

Rating: 4 - 1 voto(s).

   
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_HistÓrico_Tecnología

21-10-12_ Cassette tapes are the future of big data storage
22-10-12_ Linus Torvalds Compares Hard Disks to Satan
21-10-12_ Doing with Icons makes Symbols; or, Jailbreaking the Perfect User Interface
30-09-12_ Web 3.0/NanoWar. The Afterimage of the Surveillance State
01-01-11_ El espacio público en la época de la presencia virtual
01-06-10_ How to Keep the Internet Free from Censorship (a call for programmers)
03-05-10_ Dennis Hong: Mis siete especies de robots.
12-07-10_ Collaborative Futures
28-02-10_ CLOUD CULTURE: THE PROMISE AND THE THREAT
29-03-09_ Me llamo Rubén y estoy embarazado
06-09-08_ No hay libertad sin SOFTWARE LIBRE
21-06-08_ Chris Jordan * Picturing excess
27-05-08_ WEB movil * retos por venir
16-04-08_ ¿El colapso de Windows?
02-04-08_ Sobran las EULAS
03-04-08_ Interview with Alessandro Ludovico (Neural Magazine)
20-02-08_ El "hacker" más famoso vuelve a la carga
04-02-08_ En la sala de control
24-03-08_ TOR... el anonimato de la cebolla
22-09-08_ Lev Manovich * Understanding Meta-Media
02-12-07_ Let There Be Lights: Meet Lichtfaktor, the New Illuminati
02-12-07_ Una enciclopedia práctica (es cierto)
27-11-07_ A guide to success
15-11-07_ GOOGLE presenta ANDROID
13-09-07_ Unlock your iPhone... just... right now
02-09-07_ Código abierto, código indefenso
28-08-07_ Photospace
25-08-07_ Iphone liberado
03-08-07_ Manipulación de imágenes ;-)
16-07-07_ Omemo + que un disco duro virtual
08-07-07_ Interview * Christine Hill
29-06-07_ Cultura y el cuarto principio del software libre
07-06-07_ M I T  e-news  * June 2007
19-06-07_ Ajax para todos
01-06-07_ The Pirate Bay... ahora vídeo streaming
01-06-07_ Mobile Music Workshop
16-05-07_ Think . Make . Think
13-05-07_ Los cuatro mandamientos de los programas libres
02-07-07_ The author's algorithm
03-05-07_ 09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0
19-04-07_ Pirates of the Multiplex
15-04-07_UN Zoco para la creación
05-04-07_ Technology retrieves sounds in the wall
22-02-08_ David Cuartielles * Entrevista
22-02-08_ David Cuartielles [ARDUINO] * Entrevista
18-03-07_ La video instalación y el retorno a la obra única
08-03-07_ Piracy Documentary: On Piracy & the Future of Media
06-03-07_TAGallery | THE ART Gallery
03-03-07_ Magic weed * History of Marijuana
22-02-07_ Angelo Vermeulen * Interview
04-02-07_ Probar diseños en diferentes navegadores
02-02-07_ Linux is not Windows
29-01-07_ How to Find Fake Torrents Uploaded by the MPAA and RIAA
29-01-07_ Adam Greenfield * Interview
19-01-07_ Los niños prodigio de Pierre Jaquet-Droz
18-01-07_ PURE:DYNE aka XP->XtendedPanic Fucker
13-01-07_ How to do research
19-01-07_ Sealand Won't be Sold to Pirates
07-01-07_ Internet Explorer fue inseguro 284 días de 2006, Firefox sólo 9
02-01-07_ Douglas Rushkoff Interview
01-01-07_ 23C3: On Free, and the Differences between Culture and Code
26-12-06_ RoundedCornr: generador online de cajas con esquinas redondeadas
25-12-06_ Virtual Art: From Illusion to Immersion By Oliver Grau (E-Book)
17-12-06_ Apple copia a Postal Service?
15-12-06_ Bill Gates on the future of DRM
31-05-07_ Hypervirus: a clinical report
05-12-06_ BitTorrent Video Store to be Infected with Windows DRM
01-12-06_ Quick Embed Code to Add Comments To Any Site
17-11-06_ Zune Deconstructed... Can Run Linux
17-11-06_ Alexitimia * VIDA 9.0
16-11-06_ Bittorrent Movie Download Chart (wk45)
15-11-06_ Quad Core... en 5 años 80 nucleos faenando ¡!
03-11-06_Transmission 0.7 Beta. Redefining BitTorrent on the Mac
01-11-06_Interview with Ubermorgen
28-10-06_Debian: jugando se aprende
25-10-06_The best of BITTORRENT
22-10-06_La revolución digital
20-10-06_Los científicos demuestran que es posible hacer invisible un objeto
17-10-06_Interview With The Pirate King * Ashwin Navin Of BitTorrent
17-10-06_Reuters en Second life
08-10-06_La historia de Apple, según Steve Wozniak
08-10-06_La televisión no lo filma
27-09-06_Interview of John Klima
29-09-06_Entrevista * Toni Abad
19-09-06_Mapa del torrente de datos (BitTorrent) ;-)
18-09-06_John Updike * El final de la autoría
18-09-06_What News Corp doesn't want you to know about MySpace
12-09-06_Book: Design Noir
06-09-06_Ingeniería filosófica para la red
06-09-06_Notas sobre la Simplicidad
30-08-06_El futuro fue ayer
30-08-06_Interview * Adam Somlai-Fischer
20-08-06_Deleuze * Leibniz
15-08-06_Mission Eternity
23-07-07_ Free culture & the internet: a new semiotic democracy
10-08-06_Open Wi-Fi: The Best RIAA Defense?
04-08-06_Juguetes para el Verano
04-08-06_Art and design raise awareness about biotechnology
31-07-06_Arthur Clarke Cybercast Hal's Birthday [Reloaded >)
28-07-06_Media Link Dump * YouTube for 07-25-06
24-07-06_I make $1.45 a week and I love it
24-07-06_Pensar en paralelo
20-07-06_Interview of W. James Au AKA Hamlet Au
20-07-06_La Tierra en la luna de Saturno (recuerda la odisea... )
06-07-06_Rewired brain' revives patient after 19 years
30-06-06_The Wired 40
28-06-06_Con sólo diez llamadas puedes asaltar una empresa
21-06-06_Llega el nuevo Opera
17-06-06_¿Adiós a la regla?
16-06-06_What is Alky?
14-06-06_The power of Ten
12-06-06_Las nuevas tecnologías pueden levantar nuevas barreras
07-06-06_Pirate Bay Bloodied but Unbowed
01-06-06_Lo que Google sabe de mí
05-06-06_Music Phones Want to Be Free
23-05-06_DIY: construyendo un transmisor de Televisión
05-06-06_A Guide to the Online Video Explosion
05-06-06_Interview of Marc Boehlen
15-05-06_iAy caramba! MacBook is hot
11-05-06_¿Se rompe Internet?
06-06-06_The samba and the sauna
07-06-06_A Grand Unified Theory of YouTube and MySpace
07-06-06_Who Needs the DJ?
04-05-06_Hattori Hanzo
04-05-06_Su operación está siendo procesada
23-04-06_Nueve veces virgen
19-04-06_Origen y Sedimento
05-04-06_What Gaming can Learn from Installation Art
01-04-06_Nagakura: ¿No construido?
24-03-06_Dream Machines
13-03-07_ Descargas ilegales
13-03-07_ Teléfono gratuito del 11888
23-03-06_Los trucos del 11888
16-03-06_Jazztel, Just tell!
15-03-06_Life, the Universe, and Everything
10-03-06_Why Data Mining Won't Stop Terror
02-03-06_The Problem With Music
27-02-06_Historia de un sueño
25-02-06_Mutant Algae Is Hydrogen Factory
18-02-06_Compartir es Yomango
19-02-06_Por primera vez una sentencia judicial española cita el 'copyleft'
11-02-06_Vida sintética en ARCO
07-02-06_Arte en la era digital
03-02-06_Nev Hyman’s Next Big Thing
03-02-06_Endesa y su PLC (Power Line Comunication)
29-01-06_The New Boom
29-01-06_Sharon, el arquitecto de las ruinas
23-01-06_The 50 Best Robots Ever
20-01-06_Universo de Blogs
17-01-06_DEAACS.COM
18-01-06_Sharing Broadband to Increase Speed
16-01-06_The Translator's Blues
16-01-06_La radio que «aprende» de nuestros gustos
16-01-06_Network Babel in the Living Room
13-01-06_El pan gracias al circo: la economía del juego en línea
11-01-06_Behind the magic curtain
06-01-06_`Decálogo de seguridad’ ante la compra de nuevos ordenadores
04-01-06_Pete Tong: Apple's Gone Wrong?
03-01-06_SonyBMG ofrece dinero y discos...
24-12-05_Un nuevo intento de avanzar hacia Internet
19-12-05_El Oculista
05-01-06_Óptica recreativa
23-11-05_Primer troyano que aprovecha el rootkit de Sony
13-11-05_Sony utiliza un rootkit que pone en riesgo la seguridad de sus clientes
11-11-05_Sony: polémico sistema contra la piratería
29-10-05_Arte digital / Arte contemporaneo
07-08-06_Primer.

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